The Kha Ri Gude (Let US Learn) mass literacy campaign was officially launched in February of 2008. The campaign is aimed at providing the illiterate population of South Africa with basic literacy skills on a mass basis to eliminate the enormous illiteracy problem in South Africa. Although the plan is mainly aimed at rural and previously disadvantaged population groups, the illiterate workforce is also of main concern. However, in the case of the illiterate workforce, the campaign was aimed at the employers and big business to enforce the fact that a literate and educated work force will add value to any business. It is of the greatest importance that corporate companies and big business become involved in the education of all South Africans.